Director, Consumer, Digital and Loyalty Solutions, East Africa at MasterCard

Job Description

The Consumer, Digital & Loyalty Lead for East and West Africa will have accountability for executing strategies in the market to secure and win new business opportunities, as well as driving the go-to-market, to ensure usage, consumer experience, innovative product solutions and accelerating digitization thereby building preference for Mastercard. The individual will also be responsible to manage a team responsible for managing product optimization, identifying new business opportunities and flows, and introducing market-fit solutions. The individual will work closely with cross functional divisional and regional colleagues to drive a customer-focused strategy while also engaging extensively with external Mastercard partners.


  • The individual is accountable for Mastercard’s competitive positioning and differentiation when it comes to Consumer and Digital solutions and platforms across East and West Africa
  • Accountable for driving share growth for Mastercard solutions and identify new business opportunities
  • Monitor the landscape of competitive products and industry trends, understanding their implications for Mastercard and suggest action steps as required and be responsible to drive them
  • Ensure the development of innovative and differentiated product benefits to meet current and emerging needs of Mastercard customers and creating holistic solutions for our partners
  • Create and maintain a library of best practices and case studies to be shared with Product Sales, Account Teams and Customers
  • Develop customized presentations to proactively update & sell to issuers product opportunities/ innovations, market trends, digital initiatives and Mastercard advancements in product and digital solutions and platforms
  • Must demonstrate strong influencing and negotiation skills
  • Demonstrate proven ability to develop and successfully implement, quantifiable business plans
  • Industry knowledge and networking and strong communication skills to engage with internal and external stakeholders
  • Have an entrepreneurial approach and vision
  • Analytical thinking
  • Customer focus with extensive knowledge of customer profitability drivers and consumer and digital usage drivers
  • Outstanding communication skills from a written, verbal and presentation perspective
  • Demonstrate multi-disciplinary knowledge, i.e. across consumer products, and emerging technologies.

​​​​​​​About You

  • Understanding of competitive offerings, industry trends, emerging technologies
  • Ability to oversee multiple projects and initiatives concurrently
  • Experience with strategic and business planning
  • Negotiating skills
  • Proven experience working collaboratively in a cross-functional role
  • Team player with the ability to clearly articulate strategy
  • Outstanding communication/presentation skills
  • Experience in managing diverse teams