Copia, which means “abundance” in Latin, was founded in 2013 by Tracey Turner and Jonathan Lewis, two Silicon Valley veterans. Their vision was to bring the power of mobile commerce to Africans with middle and low incomes, transforming this historically underserved market into empowered global consumers.
Starting in Kenya, where Tracey previously lived, they envisioned mobile interfaces where there is no Internet, commerce where there are no large wallets, quality customer service where trust is low, deliveries where there are no paved roads or addresses, and empowered people where the world sees none.
Today, Copia is one of the fastest-growing retail enterprises in Kenya and Uganda with plans of expanding into other African countries in the coming months. Copia provides a seamless shopping experience to all customers, regardless of their income level, access to technology, or location.